Green Restaurant Trends
News Articles
How Much Do Green Issues Influence QSR Patronage?
by Karlene Lukovitz
Date: 9/21/09 - MediaPost News
While eco-friendliness isn't a make-or-break factor in choosing a QSR (Quick Service Restaurant) for most consumers, it may encourage greater frequency by making consumers feel good about their choice, judging from a new survey from M/A/R/C Research.
The study surveyed 7,000 U.S. consumers who had dined within the past month in one or more types of QSRs (burger, chicken, Mexican, pizza, sandwich, seafood).
Last year 1.2 million U.S. restaurants and food service facilities used more than 3 billion gallons of vegetable oil.
Utility and waste disposal costs account for a median of 2.3% to 3.6% of sales depending on the type of restaurant.
According to a 2007 survey by the National Restaurant Association, almost two-thirds of restaurateurs expect to invest in energy saving equipment in the coming year. Furthermore, consumers are willing to patronize restaurants that do so.